July 9, 2009

Strong support for women of all shapes and sizes

Swimwear in all styles and shapes has ignited the silver screen for decades. Bikini-clad Bond girl, Ursula Andress was breathtaking in the 1962 epic, ‘Dr No’ whilst Bo Derek reinvented the one-piece bather in the film, ‘10′.And then there was Pamela Anderson who gave the fullpiece new meaning in her red lifeguard swimsuit? 

But for those of us who score less than a perfect ten in our swimwear and wouldn’t dream of facing even an instamatic camera on a family holiday, an innovative three-piece design from a Perth swimwear company is just the answer.

Julie Wiggins was frustrated when she couldn’t find a swimsuit that suited her shape.She was looking for something stylish that also gave her support, but there was no way she wanted to squeeze into skintight lycra.Her response ?She designed and made her own three-piece swimsuit, and found that whenever she wore it, people commented on it.She decided to take orders and eventually became so busy that she was forced to give up teaching to start her swimwear business.Viva Swimwear is now an iconic Australian brand, and Julie’s three-piece swimsuit has become its signature product.  

Comprising a swim bra, swim pants and a loose-fitting tank top that flatters curves, not accentuates them, the 3-piece is Viva Swimwear’s biggest seller.   The design is so versatile, it can be worn by all shapes and sizes – even plus sizes, and as far as Julie is aware, there isn’t another swimwear retailer in Australia offering anything comparable. 

 “Most women hate shopping for swimwear,” she said.”They are unsettled by the unflattering lighting and cramped changerooms which influences them into making rash decisions.using the internet as a shopping mall is a fantastic option as all our swimwear has a good returns policy, so you can try it on at home with no pressure.The cut, price and design of the swimwear however, has resulted in less than 10% of online purchases from Viva being returned.” 

 A recent survey in which Julie canvassed over 4 000 of her customers revealed the three-piece to be an overwhelming favourite.  While new details such as tops with side ruching, crossover straps and sash tops have been introduced over time, the basic design remains a staple item in the Viva Swimwear range.  “It gives women of all shapes and sizes a comfortable and flattering option for swimwear, with support in all the right places.  Ordinary people may never make it onto the silver screen, but they can be the star of their own show,” she said. 

Filed under Swimming Pool by Swimming Pool Expert

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June 28, 2009

SAGGY SWIMWEAR LETTING YOU DOWN ?

Despite all the laps, the sweat and the grind, you still don’t feel in shape when you’re out of the pool…relax.It could be that you’re doing your exercise right, but your swimwear is wrong. 
Saggy, drooping and faded swimwear will do nothing for your confidence, let alone for your silhouette.Chances are you’ve been let down by your swimwear which isn’t chlorine-resistant.No doubt if your bather is out of shape, you’ll be feeling shapeless too.
Any aqua environment is tough on swimwear.The health benefits of swimming training, hydrotherapy, aqua aerobcs and even surf swimming are undisputed - less well-known however, is the health hazard that these pose for swimwear.Fabrics that aren’t chlorine-resistant will lose their elasticity after being long-term exposure to chlorinated water and become misshapen, which makes the wearer feel out of shape too. 
Chlorine-resistant fabric is 100% polyester,making it resistant to the harsh effects of exposure to chlorine.  It wears well, it performs well and it looks good.  In addition to its superior durability, chlorine-resistant fabric also offers excellent stretch and wearability and won’t fade or perish.Combine that with great design, good flexibility and comfort and there’s a swimswuit that meets every requirement.
It’s also worth noting that saline pools also contain chlorine - often at levels similar to traditional pools.  The only difference between the two is the way in which the water is chlorinated – so making the right swimwear choice is really important, regardless of the aquatic environment.
If you want swimwear that’s designed for optimum performance, then the chlorine-resistant range should be your preferred choice.  The fabric dries quickly and provides women of all shapes and sizes with exceptional comfort and fit, but with no trade-off between performance and aesthetics.Chlorine-resistant swimwear is becoming the swimwear of choice for a growing number of people wanting an unbeatable fusion of fashion and functionality. 
The demand for chlorine-resistant swimwear has increased significantly in recent years, says Julie Wiggins, founder of Australian swimwear company, Viva Swimwear.We all want total confidence in our swimwear, whether we’re training or simply sunning ourselves.  Our unique chlorine-resistant fabrics are manufactured in Italy and have been specially engineered for optimum performance in chlorinated aqua environments.The range of chlorine-resistant swimwear from Viva is available in an assortment of styles from three-piece cossies to peformance racers, all in a variety of colours and patterns.”
Whether you’re training hard or just kicking back in your hot tub after a tough day, if your swimwear is chlorine-resistant, it won’t let you down.

Filed under Swimming Pool by Swimming Pool Expert

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